Diamaru – Defunct Stores.

In 1991, the huge Japanese department store Daimaru opened in Melbourne Central.

It was estimated that around 2 million customers poured through its door in the first three weeks of its opening.

In 1992, Sega Ozisoft opened up the first Serious Fun Store (store within a store concept) in Diamaru.

Daimaru offered almost everything you would need from a store. It took up several floors of the building.

Sadly, Diamaru closed their department store in 2002, paying five years rent ($30 million) in return for abandoning their lease commitment which ended in 2016.